Your brand’s image will always affect your success. Good, consistent brands that always nail their target audience do so through managing their online marketing strategy. Cold-calling and random direct mail are a thing of the past as online marketing has replaced offline by a big margin.
Of all the different forms of online marketing video marketing is spearheading it, especially through YouTube. The reason for this is YouTube is the largest grossing video website on the net, with a staggering hour of video being uploaded to YouTube every second. Its popularity shows the undeniable fact that if you want to brand yourself on YouTube, it has got the potential for serious success.
However, if you’re going to use YouTube to brand yourself it has got to be done right. This articles going to highlight some of the tactics and avenues you can use to create and manage a successful brand on YouTube.
Picking Your Brand’s Name
You have to stand out. Don’t choose a name full of random symbols and numbers that no one’s going to remember like ZZZbestvids2k12. Some of the most successful YouTubers are video bloggers (vloggers) whose brand is simply themselves, with names like ShanedawsonTV and RayWilliamJohnson that people can remember!
Name Your Video Correctly
It seems obvious but the name of the video needs to get to the point. The more simple and concise the video’s name, the more likely it will appear when your target audience searches a keyword in the title. People are never going to see the video called ‘loads of clips of cats being hilarious so so funny omg!’, whereas ‘funny cats’ would probably hit 1 million views in about 5 minutes. It comes back to quality, people are drawn to and respect brands that exhibit clear, interesting video titles.
Brand Yourself Through Quality Video
It’s all about quality, whether your brand is selling products or services, or is simply yourself vlogging about your life, people will always respond to a good quality video. If you sit in a dingy room using your phone camera to record your latest vlog, or capture a model demonstrating your new line of trainers, people will always shy away from poor quality. Bad quality video implies a bad quality brand. If you’re going to take the time to brand yourself on YouTube then its worth spending the money on technology that will produce HD videos. No one wants to watch videos in standard definition when we’re surrounded by plasma televisions showing clear, crisp, contrasting picture.
Get Your Video & Your Brand Out There
It sounds corny but it’s all about who you know. Networking is vital when it comes to YouTube, you must establish your brand as being within a specific video category like music or clothing. So lets say your brand is clothing, a great tactic is to find some popular fashion ‘vloggers’ and negotiate a deal in which they will advertise your clothes. This has relatively low costs and most importantly it gets your brand out there!
Another idea is to not look at the others within your niche as rivals, but as allies. Other brands will be known by people who’ve never heard of yours and vise versa, if you help advertise each others brands its win win.
Use Negative Feedback To Your Advantage
Unfortunately there will always be some negative feedback on YouTube, but this can be a good thing! Positive criticism is positive for a reason, there may well be a problem with a video you’ve made or the brand itself. The best thing to do is to take it on board and develop your brand with the criticisms in mind. Your brands image can be shown positively by the way in which you deal with negative feedback. If you reply to their comments politely and with a resolution in mind your brand will come across as professional and as one that actively tries to make itself better (people love a bit of humility).
Maintain Your Brand
It can be one video that launches your brand into success, but similarly one video can break you. Once you create your brand on YouTube you’ve got to be consistent. Depending on your brand’s niche, videos will need to be uploaded regularly, and be consistently good. Your audience will expect your brand to not only be reliable, but always moving forward. They don’t want to see the same trainers you’ve been going on about for the last few videos that are now in a brand new shade of blue! Your brand will quickly become stale if you fail to keep up with new trends and styles relevant to your niche.
Developing and maintaining a brand on YouTube can be done when you follow these guidelines. The internet is the best way to market your brand, and YouTube is undoubtedly the giant of online video sharing – you will experience serious success if even a small number of the combined YouTube viewership is focused on your brand.
This is a guest post from Jordan Fried. Jordan is an avid marketer who is increasingly interested in video. Utilizing services like Youtube in the right way, can help your brand succeed, are you getting the youtube views you need?